Why Walt Disney Needed Goofy…Because It Can All Go Away In A Heartbeat! (Almost)

¦..it can all go away in a heartbeat. Almost.Am I being paranoid? I don’t think so, besides just because you don’t think that everyone’s out to get you doesn’t mean they are not! What I am being is accurate. Accurate and real. So let’s begin….

Let’s start with the REAL Big Lesson I’d like to drive home¦DIVERSITY EQUALS STABILITY.

My friend, ignore it at your peril. And note that its not a motto you put up on the wall. It is a thing you do. (theres that ‘action word again!)

Any boom or good thing can grind to a halt or jerk to a sudden stop or even turn to bust over months or overnight – but nearly never in all places all at the same time.Even in an earthquake, when the cupboard crashes from the wall, not all cups shatter.Walt didnt just create Mickey and try living off of him. He created Donald and Goofy and Pluto and re-created classic fairy tales. Good thing. And to this day, Disney never rests, never sleeps, its armies perpetually adding, extending, diversifying products, services, places, marketing methods, income streams, people. When you peel back its Happiest Place On Earth façade, underneath you will find The Most Urgent, Frantic, Obsessed, Crazed, Searching, Working, Hustling Place Positively Paranoid Place On Earth. Launching ten Next Big Things (NBT) while ten are yet under construction, ten just barely begun, ten others in chaos. I did not go into real estate and learn only one way and try living off it. I didnt stop with ‘Subject to purchases. Nor did I settle for just a ‘short sale, but ‘wholesales, ‘rehabs, multi-families etc… I added marketing & business consulting and coaching, but I didnt stop there; I added the internet, I created a ‘virtual staff person Plus I have some truly cutting edge tools and resources on my drawing board which is GOOD NEWS for my clients, coaching members, and future associates.

I made the mistake of being dependent on one source of income¦ Once. One is the most VULNERABLE number in the business world.

Ill never put all-eggs-in-one-basket ever again. And if you are wise you won’t either.

So if you’ve got a Mickey Mouse business that is doing well then I’d strongly advise that you follow Walt’s example and get GOOFY too!

Bottom line. Too many business ‘owners go too many days simply running ‘their businesses as they are, unaware of the risk of that.

Because any ‘one thing can be gone in a blink. Behave as if each of ‘your things could.

Thad Winston

“Take Action, But Dont Let Actions Take You!

“Think Big¦Dream Bigger!

©TMG 2007