From a Dan Kennedy Independent Business Advisor-Thad Winston
(Most successful people get the info I send – three hole punch it & create a True Marketing Genius binder)
The Secret- I Know About Your Business, BUT Do YOU Know It?
Dear Friend, I Have A Sincere Question For You¦
“What Business Are You Really In?
Want to Know Why I Ask This Question? Because when I travel throughout this country and others 99.9% of the time I ask people this and they automatically think of the thing they do verses the business they really are in. Heres an example. Ill ask a dentist “What business are you in? and shell say “Im a dentist. This tells me what she ‘does, but NOT what business shes in. When I ask the same question of a restaurant owner what do they say? Thats right¦you guessed it “Im in the restaurant business or “I own a restaurant which once again answers the question of
What they “do and NOT what business theyre in.
Some people will then try to say they are in the ‘people business or ‘money business, but this still does not specifically answer The Big Question¦What Business Are You Really In?
The Breakthrough Begins With Some Fundamental Changes In Thinking¦ Are You Ready For A Breakthrough?
The ‘Big Breakthrough begins when you move from the thinking of being in the business of what it is you ‘do to being in the MARKETING BUSINESS of what it is you do.
In other words¦The Business You Really are in is the ‘Marketing Business and your #1 priority must move from being a ‘doer of what you do to becoming a ‘Marketer of what you do. Because without the customer you Cant do what it is you want to do!
( Pssst¦.Want A Multi-Million Dollar Secret?¦.You just read it so¦ READ IT AGAIN¦ SLOOOOW-LY)
So Your First quantum leap occurs when you decide you are NOT in your business BUT in the business of marketing your business.
What business Are You REALLY In?
You Are In The Advertising, Marketing and Sales Business.
“The second quantum leap: Since that is the business Im really in, whether that was my intent or not, Id better put MOST of my focus on it, and Id better get good at it! You MUST become a ‘True Marketing Genius!
And the best way to become a True Marketing Genius is studying and learning Dan Kennedys Proven Marketing principles and systems available at www.gkwebstore.com/thadwinston and on every second Tuesday of the month in the Central Ohio Area at the Glazer/Kennedy Chapter meeting 7pm.
For details on how to attend for FREE -Contact me at thad@truemarketinggenius.com or fax a note on your letter head to 740-587-4663 24hrs/day
If you have not already claimed your FREE gift valued at $798.89 from Dan Kennedy titled “The Most Incredible Free Gift-EVER! You can still get it while supplies last. Its easy, just go to: http://www.nobsfreegift.com/thadwinston
Leave A Reply (1 comment So Far)
Brian Timberlake
1726 days ago
Thad,
Great insight. Being a sales guy, I always knew there was a difference between sales and marketing. Those marketing people do all that wacky creative stuff that nobody pays attention to while us sales guys are on the front line making things happen, right??? Boy, if I only knew then what I know now! By understanding and applying yours and Dan’s marketing principles I could have played a lot more golf – OK that’s not true BUT I could have made a lot more money while I was playing golf!!!! My sales job just became a lot easier. In fact for me, “sales work” just shifted from selling to delivering. The part I’m really excited about is testing different strategies to see what works best. I don’t know if I’ll ever settle on one program – it’s the thrill of the chase!!! Thanks for your help!
Brian Timberlake