Shocking Marketing & Business Confession…Part 1

I am a big believer in fixing the problem and not fixing the blame…

But, here’s the one exception that I believe you should fix the blame… So listen closely.

When there’s a problem with your marketing or your business then you must say…’It’s ALL YOUR fault!’

No, you didn’t read that incorrectly, but you really should read that previous sentence again. Go ahead. I’ll wait.

It stings a bit, just like iodine in a scratch, but it is the beginning of the healing.

Everything is your fault.

And until  and unless you are willing to accept this axiom 100% you will NEVER be in control of your life events. If you choose to think like the 97% crowd the ‘knee jerk’ response is …’that’s not fair’.

You are right.

But just being right does not produce or create the results you want and need in order to be successful. Being responsible WILL lead you to the results you need.

Being responsible = ‘It’s ALL my fault’.

I was told by a man once a long time…’Fair is where you go to see the pigs’.  And just like the pigs at the fair, it may stink that you MUST accept ALL the responsibility, but this is the ONLY sure way to embrace and command the controls of your marketing machine.

(continued in next entry)

Take Action, But Dont Let Actions Take You!

“Think Big¦Dream Bigger!

©TMG 2008