Seldom Used Marketing Ideas Right Under Your Nose!

Read, watch and listen to the news for
OPPORTUNITY!

Heres a quick trick that will help boost your marketing results.

Read, watch and or Listen to the news for an opportunity to tie your product or service in to what is happening now! Thats right- its really that simple¦but VERY powerful.

All marketing should be ‘news worthy meaning it is going to make you stop and take notice. In case you have not noticed¦that is what the News is trying to do to you¦make you stop and take notice! So since they are doing this everyday why not ride their coat tails?

Hold on¦lets do a quick case study. Lets say that my business is something very ordinary. Lets say I own a vitamin store. (now I simply want to disclose that this is totally made up as I am writing this and I do not own a vitamin store, nor have I done any copywriting, consulting, or anything of that nature for a store in this industry etc¦so the bottom line is I will do exactly what Im telling you to do and I have no exposure to this industry or field)

So Im going to look at a couple of websites and Ill be right back with a ‘tie in of whats going on in the news and use it to market my ‘Genius Vitamin Emporium¦hold on¦Ill be right back¦(elapsed time 7 minutes¦I looked at msn.com and foxnews.com and google) Okay¦Lets talk about Britney Spears because it appears there is plenty of news to talk about! For example..apparently she had some sort or mental collapse and had to go to the hospital and since I own ‘Genius Vitamin Emporium I can use this news and come up with something like this: ‘Discover The Seldom Used All Natural Herb Could Have Saved Britney Spears From Her Mental Meltdown!¦.or ‘New Years Stress At An All Time High Leading To Stars Like Britney Spears Mental Meltdown. Discover Natural Remedies You Should Be Taking NOW To Help You Cope With Stress. If I took a smidge more time I could generate a more sticky eye catching headline but this gives you the idea of what Im trying to help you achieve and that is jump on the train that is already running down your prospects tracks instead of having to lay some new tracks and get a new train!

Ill close with an excerpt from Dan Kennedy “ Finally, let me remind you of the opportunities inherent in rapid response to todays news. Todays news can prompt your successful ad, mailing, e-mail or FAX blast the following morning, if youre alert and on your toes. I cant imagine being in ANY business, going through any days USA TODAY or an hour on CNN and not finding something I could use as excuse to communicate to my customers or prospects. Most marketers are asleep at the wheel. You dont have to be.

Think about it, every day, the entire world, politicians, Hollywood celebrities, athletes, criminals, clowns, all work hard to create some new opportunity for you, some new attention-grabbing “hook you can use. Every dumb thing they say, every outrageous thing they do, every news event theyre a part of may provide you with an advertising or publicity angle. How often do you capitalize on these things?

Sure, be careful. Toys R Us ought not run ‘The Michael Jackson Sale Event. But a home improvement center could give away ‘Home Repair For Dummies books to the first 100 customers in honor of Paris Hiltons exile to the farm. A jewelry store might not run a “Kobe Bryant Diamond Ring Sale. But it might run an event linked to the wedding of those two twits from ‘The Bachelor and ‘Bachelorette. When I saw one of my ex-clients, mutuals.com, on the front page of USA TODAYs business section, accused of all kinds of criminality, I thought: if I were pushing real estate investments, Id be all over this mutual fund scandal. If I were in the matchmaking business, Id be doing something with Ohios embarrassment, Presidential candidate Dennis ‘Dept. Of Peace Kucinichs desperate online search for a bride. The dire flu season alerts, grist for a chiropractors or health food stores mill, to yak about boosting immune system naturally.

And lets have some fun this year. THE ultimate marketing sin is – being b-o-r-i-n-g. We will tolerate just about anything but that. Shake things up, shock people, play with people, offend people, push the envelope, be criticized, but dont be boring.

Dan, I could not have said it better myself!

If youd like to discover more about Dan Kennedy, my marketing mentor you can visit www.gkwebstore.com/genius.

“Take Action, But Dont Let Actions Take You!

“Think Big¦Dream Bigger!

©TMG 2008